Momentum is one of the most frequently cited signals in franchise development conversations, and also one of the most misunderstood. A growing unit count is visible and easy to reference.

How Chris Ives Is Building Bubbakoo’s Burritos Into a National Fast-Casual Brand In June 2025, Chris Ives became CEO of Bubbakoo’s Burritos, a brand he had already spent six years

Not all restaurant segments move in the same direction at the same speed. While some categories have struggled to rebuild post-pandemic traffic and revenue, fast-casual has continued to pull ahead.

The Mexican restaurant category is one of the fastest-growing segments in quick-service dining. According to the 2026 Technomic Top 500 Chain Restaurant Report, the limited-service Mexican category generated $35.1 billion

Bubbakoo’s Burritos is entering a new stage of growth, focused on building a larger, more scalable franchise system. A recent QSR Magazine feature highlighted how the brand is strengthening its

Bubbakoo’s Burritos is entering a new phase of growth, one defined not just by expansion but by acceleration. The brand recently recorded its strongest franchise development performance in over a

Over the past two decades, the restaurant industry has experienced a notable shift in consumer preferences. While traditional quick-service restaurants (QSR) still serve millions of customers every day, the fast-casual