How Alex Jano Is Building Customer Demand and Brand Awareness for Bubbakoo’s Burritos For franchise investors, marketing matters most when it produces measurable business results. Building brand awareness is important,

Key Takeaways Limited-time offers (LTOs) help fast casual franchises generate excitement, encourage repeat visits and keep guests engaged with the brand. Bubbakoo’s newest fall menu additions, Fried Cauliflower and Apple

There is a version of franchise ownership that looks attractive from the outside. You invest in a proven brand, put a manager in place, step back from the operation, and

Key Takeaways Private equity-backed franchises are becoming increasingly common as investors seek scalable brands with long-term growth potential. Thompson Street Capital Partners acquired Bubbakoo’s Burritos in 2025 to help accelerate

Why Bubbakoo’s VP of Franchise Development Thinks Like an Operator Most franchise development executives have spent their careers on one side of the franchise agreement. They have sold franchises, managed

For franchise investors evaluating a new brand, questions about support are some of the most important they can ask. What does the franchisor actually provide? When does that support begin?

Momentum is one of the most frequently cited signals in franchise development conversations, and also one of the most misunderstood. A growing unit count is visible and easy to reference.

How Chris Ives Is Building Bubbakoo’s Burritos Into a National Fast-Casual Brand In June 2025, Chris Ives became CEO of Bubbakoo’s Burritos, a brand he had already spent six years

Not all restaurant segments move in the same direction at the same speed. While some categories have struggled to rebuild post-pandemic traffic and revenue, fast-casual has continued to pull ahead.

The Mexican restaurant category is one of the fastest-growing segments in quick-service dining. According to the 2026 Technomic Top 500 Chain Restaurant Report, the limited-service Mexican category generated $35.1 billion