Momentum is one of the most frequently cited signals in franchise development conversations, and also one of the most misunderstood. A growing unit count is visible and easy to reference.

How Chris Ives Is Building Bubbakoo’s Burritos Into a National Fast-Casual Brand In June 2025, Chris Ives became CEO of Bubbakoo’s Burritos, a brand he had already spent six years

Not all restaurant segments move in the same direction at the same speed. While some categories have struggled to rebuild post-pandemic traffic and revenue, fast-casual has continued to pull ahead.

The Mexican restaurant category is one of the fastest-growing segments in quick-service dining. According to the 2026 Technomic Top 500 Chain Restaurant Report, the limited-service Mexican category generated $35.1 billion

Bubbakoo’s Burritos is entering a new stage of growth, focused on building a larger, more scalable franchise system. A recent QSR Magazine feature highlighted how the brand is strengthening its

Consumer preferences continue to shift toward convenience, speed, and personalization. Bubbakoo’s Burritos operates directly within these expectations through its fully customizable menu and digital ordering capabilities. Guests can tailor each

Bubbakoo’s Burritos is entering a new phase of growth, one defined not just by expansion but by acceleration. The brand recently recorded its strongest franchise development performance in over a